Role and Responsibilities:

• Develop, monitor and oversee the implementation of trade marketing plans for the relevant channel and product categories to achieve defined business objectives

• Monitor, analyze and leverage market trends, consumer behavior and competitor information to deliver effective trade marketing activities based on understanding of products, target customer groups, etc
• Plan, manage and monitor the efficient utilization of trade spend budgets across channels and product categories. Monitor and update trade spend accrued expenses
• Consolidate trade marketing plans of various clients into one coordinated plan.
• Develop, manage and monitor the execution of above the line marketing campaigns and go-to-market activities, including in-store promotional initiatives
• Provide sales and trade spend tracking reports, including insights by channels, product categories, etc. Track target achievements, measure return on investment and evaluate effectiveness of trade marketing plans
• Partner with internal stakeholders in aligning trade marketing initiatives and sales priorities/activities to ensure holistic integration of efforts to meet customers’ needs
• Align with clients on agreed plans related to merchandising/planograms, trade promotions, in-store execution, multiple points of purchase, point of sale materials, etc.
• Other tasks assigned

Requirement:

• Degree in Sales/Marketing or related fields
• Proven experience as a Trade Marketer
• Understand full cycle of Marketing
• Excellence communication skill
• Strong attention to detail and creative
• English & Computer literacy